How Equal is Right?

From the article The Marginalization of Evangelical Feminism by Sally K. Gallagher:

Ninety percent of American evangelicals believe in the ideal of husbands' headship; which for most involves being the spiritual leader in the household and having final authority in making decisions (80 and 53 percent respectively). At the same time, 87 percent believe that marriage should be a partnership of equals--an attitude that is shared by mainline and theologically liberal Protestants as well. This blending of ideals of mutuality and hierarchy within marriage is characteristic of the majority of ordinary evangelicals. Only five to ten percent are consistently egalitarian or consistently hierarchical "complementarians" in how they describe their work and family lives. The large majority emphasize partnership in decision making, and the idea that husbands' headship be demonstrated in service, listening, involved parenting and loving companionship (Gallagher 2003)....

Given the influence of second wave feminism on gender norms within American culture, and given the availability of a discourse of mutuality and partnership within evangelical subculture, and given the pragmatic egalitarianism of most ordinary evangelicals, the question remains: why have the ideals advocated by evangelical feminists thus far failed to transform the culture of husbands' headship among American evangelicals?