Since The Passion of the Christ is in theatres...part 11
[noticed at the Mail and Guardian online]

Neatly, the Passion seems to be serving both God and Mammon: the powerful evangelical movement in the US hopes to use the film to "sell" Christianity to non-believers. Outreach, a Christian marketing organisation, has described the film as "perhaps the best outreach opportunity in 2 000 years". But not all churchgoers are happy to see the Bible turned into a blockbuster. Ole Anthony, who runs a Christian media watchdog, told CBS: "They're trying to put God in the spiritual supermarket and try to market him like they do Madison Avenue -- it's a shame."

---from Passion pulls in the multitudes